Columnist+Project+-+Sarah+Mower

**Entry # 1: ** March 16, 2011, the Telegraph THE ULTIMATE CAPSULE WARDROBE [] **Topic covered and stance **: As hectic as the fashion industry is, there are still trends to be predicted. Mower talks about she rejuvenates and takes on the challenge of determining what trend is in and what trends are out. **Your reaction **: I love this article! I agree that when the fashion industry gets a bit out of control, there needs to be a happy medium of classic “capsule” style. The article shows that simple fashion returns when the industry takes a hectic turn. **Opinions based on facts or research? ** : The opinions that Sarah Mower brought to attention were based on both facts and research. In the fashion industry, she has to research by going to shows and know the facts from past times in fashion. **Were arguments effective? ** : Yes. Mower argued the fact that finding the timeless trends and styles can be tough when the fashion industry is at a hectic point. There is a lot of hard work and determination that goes into determining styles. Designers have to be careful that they are ahead of the game rather than behind the pack.
 * Columnist: Sarah Mower: Internationally renowned fashion columnist **

**Entry #2: **

March 16, 2011, the Telegraph MIRIAM CLEGG SEES RED <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%; margin: 0in 0in 6pt;">[] **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Topic covered and stance **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">: Sometimes it’s not best to be matchy-matchy. Even the upper-class human being can do a fashion don’t. Mower stance is that although Mrs. Clegg was not matching, she probably did it by accident. **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Your reaction: **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">It’s kind of humorous to me. People always say it’s important to match yet there are certain boundaries when it comes to matching. I wouldn’t wear every shade of green and say “well green matches with green.” Even a lawyer or public official have problems when it comes to matching. Don’t be two-toned when matching is the message I received. **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Opinions based on facts or research? : **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">The opinions are based on facts and not very much research. Ms. Mower overviews the struggle of matching and be ridiculed if you don’t match. She states that even though Ms. Clegg had a matching malfunction, it was probably accidental. **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Were arguments effective? : **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Arguments were effective and relatable. Anyone could relate to the fact that sometimes you don’t match. Ms. Mower is saying that it’s not your fault if you do because you might not realize you’re not matching.

**<span style="font-family: 'Times New Roman','serif'; font-size: 14pt; line-height: 115%;">Entry #3: **

<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%; margin: 0in 0in 0pt;">March 30, 2011, the Telegraph <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%; margin: 0in 0in 0pt;">BRITAIN'S GOT IT ALL SEWN UP <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%; margin: 0in 0in 0pt;">[] **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Topic covered and stance: **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Top designers in Britian begin using local factories which is helping the UK economy. The designers have been financially stable and are able to create extraordinary garments that look chic and expensive. Sarah says that London designers have been using the local factories and craftspeople for the past decade. The designers think that this is idealistic and feel strongly about doing this. **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Your reaction: **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">This is a great idea. Sarah Mower makes a great point that this is definitely helping the UK's economy. If more designers used local factories then it could benefit the economy and they could still produce elegant, chic garments. Their sales are doing tremendous yet they don't want to brag. These top Britain designers are being smart and staying to their eloquent roots. **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Opinions based on facts or research? : **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Opinions were based on research. Mower found that these top designers had been using local factories and craftsmen for the past decade. She also saw that by them doing this they were able to benefit the UK's economy. This is understandable because the UK is a top fashion market in the world. The fashion industry over there is a key financial part within their economy. **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Were arguments effective: **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">The arguments that Mower made were most definitely effective. She made key points referring to how the top designers of Britian have been smart and idealistic when creating new collections. The UK's economy is benefiting which is excellent. Mower believes that these designers such as Christopher Kane and Erdem feel passionate about making beautiful garments within local factories. It's easier and benefits the fashion market.

**<span style="font-family: 'Times New Roman','serif'; font-size: 14pt; line-height: 115%;">Entry #4: **

<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%; margin: 0in 0in 0pt;">February 9, 2011, the Telegraph MAKING GREAT STRIDES <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%; margin: 0in 0in 0pt;">[] **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Topic covered and stance: **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">The classic tailored suit is a staple piece that everyone should invest in. Mower discusses how this staple piece is making a comeback into fashion. The true question she shows is how people will interpret the tailored suit. Will they wear wide-leg, skinny, etc.?

**Your reaction:** Being in advanced fashion marketing, it definitely helps me to understand the classic garments that will always be in style. The classic tailored suit is very important to have because it looks professional and stylish. Mower mentions “it is the principle, not the price.” What she means is that of course not everyone will be able to afford a top designer tailored suit such as Tom Ford’s trouser suits. The fact of the matter is that the classic tailored suit is a staple piece and no one has to pay high dollar in order to interpret this stylish and trendy outfit. **Opinions based on fact or research:** Both research and fact. Mower attended several fashion shows to analyze this trend and also looked at fashion in past decades to determine that the tailored suit had made a comeback. **Were arguments effective:** Mower’s arguments were certainly effective. She attends many fashion shows and widely known for being a great writer in the fashion industry. She always analyzes the facts. Mower looks at trends from past and present and argues the key points effectively. She shows, once again, in this article that a staple piece in fashion can make a comeback more than once.

February 2, 2011, the Telegraph FOUR WAYS TO REFRESH YOUR EXISTING WARDROBE []
 * Entry #5: **

**Topic covered and stance:** Sarah Mower shares how to make the most of your wardrobe. Fashion is a fast paced industry with lots to offer. She talks about the numerous ways to make your wardrobe creative and fit for you. **Your reaction:** I absolutely love columns like this. It’s always fun to learn creative ways to refresh my wardrobe. My favorite part of this article is when Mower talks about tweed and then also when she discusses accessories. I am a sucker for tweed but I try to find good quality tweed. Accessories are another fashion must in my wardrobe. I am constantly wearing earrings and necklaces every day. **Opinions based on fact or research:** Mower’s were based upon research. She gave many options and suggestions as to how to refresh your wardrobe. **Were arguments effective:** Yes. Sarah Mower wrote this column like a suggestion. She discusses many options as to what people can do to reinvent their wardrobe.

** Entry #6: **

** January 19, 2011 ** ** GOLDEN GLOBES 2011: BARING ARMS IS JUST OLD HAT ** ** [] **

**Topic covered and stance:** ** The topic discusses how no sleeves and showing a lot of skin is cliché and long sleeves are definitely “in” in fashion. At the Golden Globes stars such as Anne Hathaway and Leighton Meester showed that long with sleeves is what’s in style. ** **Your reaction:** ** Watching the Golden Globes this year I observed just as Mower did. I realized that many stars wore long dresses with sleeves. Honestly it made them look classier and like eloquent individuals. Mower certainly makes great observations and it right when saying that this is an “elegant reserve” compared to “women flashing cleavage and leg.” ** **Opinions based on fact or research:** ** Sarah Mower bases her opinions on research. She watched the Golden Globes and analyzed the red carpet fashions. ** **Were arguments effective:** ** Yes. Mower argued that long sleeves and length is beautiful and elegant compared to showing skin. It is also sophisticated and will definitely set a precedent for award shows to come. **

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** Entry #7: **

January 05, 2011 SHAKE TO THE BEAT OF THAT SEVENTIES GROOVE []

**Topic covered and stance:** The seventies fashion is coming back in style. Anything from bell bottoms to peasant blouses are a fashion must. Mower talks about how the seventies fashion can be easily adapted to. Anyone can interpret the seventies fashion into their wardrobe.
 * Your reaction: ** The 70s era of fashion is definitely a trend for the spring 2011. It's one of my favorite eras of fashion because it was a vibrant time in history. I have seen bell bottoms and maxi dresses coming back in style which are two garments well-known in the seventies. Mower accurately predicted that the 70s fashion is coming back in style.
 * Opinions based on fact or research: ** research.
 * Were arguments effective: ** Yes. Mower studied fashion trends for weeks and months to determine what was the "in" thing to wear. With many magazines such as Elle showing the 70s trends in all their ads and editorials, it is clear that 70s fashion is hear to stay.

Entry #8:
Sarah Mower has been in the fashion industry as a writer for quite some time. She knows how to predict the latest fashion trends and knows where to look for inspiration. By attending many top end fashion shows, she is well qualified to write about fashion. Mower is known for being an excellent international fashion writer. She does in depth research on her topic and executes the arcticle in a way that everyone can agree to.